About Us
Cruz Built is a locally owned and operated general contracting company serving the Piedmont Triad. We specialize in custom new home construction, remodels, and additions — with a process that’s as intentional as the homes we build.
Founded by Sam Cruz to honor his father’s legacy, Cruz Built is grounded in the same values he grew up watching: hard work, integrity, attention to detail, and pride in doing things the right way. That legacy shows up in everything we do — from the big-picture vision down to the smallest trim detail.
At Cruz Built, we don’t just build houses — we build with heart. Every home is a collaboration and a work of art, crafted to reflect the people who live there. We don’t chase trends or fit into the standard mold. We listen closely, plan thoughtfully, and build with intention — always focused on your vision, your needs, and your budget.
Behind the scenes, we take pride in the parts you don’t always see — because that’s where the trust is built. And when we build, we build with the kind of care that makes your home not just beautiful, but meaningful.
Because to us, it’s not just construction. It’s personal.
Hailing from
Born in Miami, FL, but raised in Charlotte, NC.
Favorite things to do
Being married to his high school sweetheart (his greatest achievement to date) and being “Dada” to his two savage sons. Fly fishing and hanging with friends—when his wife allows it.
Background in the industry
Sam spent his summers working alongside his dad, Santiago, in the construction industry, where he practically grew up. Ironically, his dad spent just as much time trying to talk him out of a career in construction. Determined to explore other options, Sam went to college, where he changed majors more times than he can count. Every time he shadowed a new career, he realized it wasn’t quite what he expected. So, with just half a semester’s worth of credits left to graduate, he made the boldest (and most expensive) decision yet—he dropped out and committed to becoming a custom builder.
Over the last 10 years, he climbed the ranks from apprentice to running the majority of construction for a well-respected builder. He’s tackled everything from brand-new homes to major renovations and additions. His guilty pleasure? Nerding out over the science behind building practices (yeah, we see you, Sam). He’s also always on the hunt for new materials and cutting-edge tech that push the industry forward.
Favorite kinds of projects
Sam thrives on a good challenge—whether it’s solving unexpected obstacles, bringing a client’s wild vision to life, or tackling a build that’s completely outside the box. If it’s quirky, unique, or something he’s never done before, you can bet he’s all in.
SAM CRUZ
FOUNDER
Our Team
Meghan Hadley
Director of Sales and Business Operations
Cole Austin
Project Manager